It's September and everyone is getting back to work and school. For us at Prevelo it's an opportune time to reflect on what we are working for. We built Prevelo Bikes because we believe in the power of bike riding to enrich childhood. Part of the mission of improving the lives of our children is investing in maintaining a healthy planet for when they are grown.
So last month we joined 1% for the Planet committing to donate 1% of sales to support nonprofit organizations addressing issues facing our planet.
1% for the Planet is a global organization that connects dollars and doers to address the most pressing issues facing our planet. Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, the members have given more than $150 million to environmental nonprofits to date. Today, 1% for the Planet is a network of more than 1,200 member businesses, numerous individuals, and thousands of nonprofit partners in more than 40 countries.
To be honest, joining 1% for the Planet was an easy choice. If you are a business owner, please consider taking the pledge and joining this group. Let's teach our kids to ride bikes. Then let's make sure they always have an awesome planet to ride them on!