{ "generated": "02/22/2025 03:54:20 AM PT", "products": [{ "sku": "PBA1203-SL", "upc": "850069435035", "title": "Alpha Zero", "variant": "Speed Silver", "msrp": "239.00", "price": "239.00", "url": "\/products\/alpha-zero?variant=4395594743835" }, { "sku": "PBA1203-BU", "upc": "850069435004", "title": "Alpha Zero", "variant": "Braap Blue", "msrp": "239.00", "price": "239.00", "url": "\/products\/alpha-zero?variant=16203455889510" }, { "sku": "PBA1203-PK", "upc": "850069435011", "title": "Alpha Zero", "variant": "Party Pink", "msrp": "239.00", "price": "239.00", "url": "\/products\/alpha-zero?variant=44514803024171" }, { "sku": "PBA1203-RR", "upc": "850069435028", "title": "Alpha Zero", "variant": "Rapid Red", "msrp": "239.00", "price": "239.00", "url": "\/products\/alpha-zero?variant=44514803056939" } ,{ "sku": "PBA1403-SL", "upc": "850069435073", "title": "Alpha One", "variant": "Speed Silver", "msrp": "419.00", "price": "419.00", "url": "\/products\/alpha-one?variant=38328373394" }, { "sku": "PBA1403-BU", "upc": "850069435042", "title": "Alpha One", "variant": "Braap Blue", "msrp": "419.00", "price": "419.00", "url": "\/products\/alpha-one?variant=16203478368358" }, { "sku": "PBA1403-PK", "upc": "850069435059", "title": "Alpha One", "variant": "Party Pink", "msrp": "419.00", "price": "419.00", "url": "\/products\/alpha-one?variant=44514838217003" }, { "sku": "PBA1403-RR", "upc": "850069435066", "title": "Alpha One", "variant": "Rapid Red", "msrp": "419.00", "price": "419.00", "url": "\/products\/alpha-one?variant=44514838249771" } ,{ "sku": "PBA1603-SL", "upc": "850069435110", "title": "Alpha Two", "variant": "Speed Silver", "msrp": "469.00", "price": "469.00", "url": "\/products\/alpha-two?variant=6560605437979" }, { "sku": "PBA1603-BU", "upc": "850069435080", "title": "Alpha Two", "variant": "Braap Blue", "msrp": "469.00", "price": "469.00", "url": "\/products\/alpha-two?variant=16203507892326" }, { "sku": "PBA1603-PK", "upc": "850069435097", "title": "Alpha Two", "variant": "Party Pink", "msrp": "469.00", "price": "469.00", "url": "\/products\/alpha-two?variant=44514871935275" }, { "sku": "PBA1603-RR", "upc": "850069435103", "title": "Alpha Two", "variant": "Rapid Red", "msrp": "469.00", "price": "469.00", "url": "\/products\/alpha-two?variant=44514871968043" } ,{ "sku": "PBA2003-SL", "upc": "850069435158", "title": "Alpha Three", "variant": "Speed Silver", "msrp": "599.00", "price": "599.00", "url": "\/products\/alpha-three?variant=33150516178" }, { "sku": "PBA2003-BU", "upc": "850069435127", "title": "Alpha Three", "variant": "Braap Blue", "msrp": "599.00", "price": "599.00", "url": "\/products\/alpha-three?variant=16203510939750" }, { "sku": "PBA2003-PK", "upc": "850069435134", "title": "Alpha Three", "variant": "Party Pink", "msrp": "599.00", "price": "599.00", "url": "\/products\/alpha-three?variant=44634555580715" }, { "sku": "PBA2003-RR", "upc": "850069435141", "title": "Alpha Three", "variant": "Rapid Red", "msrp": "599.00", "price": "599.00", "url": "\/products\/alpha-three?variant=44634555908395" } ,{ "sku": "PBA2403-SL", "upc": "850069435196", "title": "Alpha Four", "variant": "Speed Silver", "msrp": "619.00", "price": "619.00", "url": "\/products\/alpha-four?variant=33153816914" }, { "sku": "PBA2403-BU", "upc": "850069435165", "title": "Alpha Four", "variant": "Braap Blue", "msrp": "619.00", "price": "619.00", "url": "\/products\/alpha-four?variant=16203511922790" }, { "sku": "PBA2403-PK", "upc": "850069435172", "title": "Alpha Four", "variant": "Party Pink", "msrp": "619.00", "price": "619.00", "url": "\/products\/alpha-four?variant=44634534773035" }, { "sku": "PBA2403-RR", "upc": "850069435189", "title": "Alpha Four", "variant": "Rapid Red", "msrp": "619.00", "price": "619.00", "url": "\/products\/alpha-four?variant=44634535428395" } ,{ "sku": "PBA2603-SL", "upc": "850069435233", "title": "Alpha Five", "variant": "Speed Silver", "msrp": "679.00", "price": "679.00", "url": "\/products\/alpha-five?variant=39345585324134" }, { "sku": "PBA2603-BU", "upc": "850069435202", "title": "Alpha Five", "variant": "Braap Blue", "msrp": "679.00", "price": "679.00", "url": "\/products\/alpha-five?variant=39345585389670" }, { "sku": "PBA2603-PK", "upc": "850069435219", "title": "Alpha Five", "variant": "Party Pink", "msrp": "679.00", "price": "679.00", "url": "\/products\/alpha-five?variant=39345585356902" }, { "sku": "PBA2603-RR", "upc": "850069435226", "title": "Alpha Five", "variant": "Rapid Red", "msrp": "679.00", "price": "679.00", "url": "\/products\/alpha-five?variant=39654704119910" } ,{ "sku": "PBZ1402-SL", "upc": "850069435318", "title": "Zulu One", "variant": "Speed Silver", "msrp": "549.00", "price": "549.00", "url": "\/products\/zulu-one?variant=44508151808299" }, { "sku": "PBZ1402-BB", "upc": "850069435301", "title": "Zulu One", "variant": "Bodacious Blue", "msrp": "549.00", "price": "549.00", "url": "\/products\/zulu-one?variant=44514982297899" } ,{ "sku": "PBZ1602-SL", "upc": "850069435332", "title": "Zulu Two", "variant": "Standard \/ Speed Silver", "msrp": "649.00", "price": "649.00", "url": "\/products\/zulu-two?variant=8279517266015" }, { "sku": "PBZ1602-BB", "upc": "850069435325", "title": "Zulu Two", "variant": "Standard \/ Bodacious Blue", "msrp": "649.00", "price": "649.00", "url": "\/products\/zulu-two?variant=44514947629355" }, { "sku": "PBZ16A02-SL", "upc": "850069435356", "title": "Zulu Two", "variant": "HEIR \/ Speed Silver", "msrp": "889.00", "price": "889.00", "url": "\/products\/zulu-two?variant=8279525851231" }, { "sku": "PBZ16A02-BB", "upc": "850069435349", "title": "Zulu Two", "variant": "HEIR \/ Bodacious Blue", "msrp": "889.00", "price": "889.00", "url": "\/products\/zulu-two?variant=44514947662123" } ,{ "sku": "PBZ20S04-SL", "upc": "850069435370", "title": "Zulu Three", "variant": "Speed Silver", "msrp": "1,199.00", "price": "1,199.00", "url": "\/products\/zulu-three?variant=33150515602" }, { "sku": "PBZ20S04-BB", "upc": "850069435363", "title": "Zulu Three", "variant": "Bodacious Blue", "msrp": "1,199.00", "price": "1,199.00", "url": "\/products\/zulu-three?variant=44515028500779" }, { "sku": "PBZ20S04-PK", "upc": "850069435424", "title": "Zulu Three", "variant": "Pedal to the Metal Pink", "msrp": "1,199.00", "price": "1,199.00", "url": "\/products\/zulu-three?variant=50205941530923" } ,{ "sku": "PBZ24S04-SL", "upc": "850069435394", "title": "Zulu Four", "variant": "Speed Silver", "msrp": "1,299.00", "price": "1,299.00", "url": "\/products\/zulu-four?variant=49995198398763" }, { "sku": "PBZ24S04-BB", "upc": "850069435387", "title": "Zulu Four", "variant": "Bodacious Blue", "msrp": "1,299.00", "price": "1,299.00", "url": "\/products\/zulu-four?variant=49992642593067" }, { "sku": "PBZ24S04-PK", "upc": "850069435431", "title": "Zulu Four", "variant": "Pedal to the Metal Pink", "msrp": "1,299.00", "price": "1,299.00", "url": "\/products\/zulu-four?variant=50205968204075" } ,{ "sku": "PBZ26S04-SL", "upc": "850069435417", "title": "Zulu Five", "variant": "Speed Silver", "msrp": "1,399.00", "price": "1,399.00", "url": "\/products\/zulu-five?variant=39345590599782" }, { "sku": "PBZ26S04-BB", "upc": "850069435400", "title": "Zulu Five", "variant": "Bodacious Blue", "msrp": "1,399.00", "price": "1,399.00", "url": "\/products\/zulu-five?variant=39654713950310" }, { "sku": "PBZ26S04-PK", "upc": "850069435448", "title": "Zulu Five", "variant": "Pedal to the Metal Pink", "msrp": "1,399.00", "price": "1,399.00", "url": "\/products\/zulu-five?variant=50205969875243" } ,{ "sku": "PBB1601-GB", "upc": "850069435240", "title": "Bravo Two", "variant": "Gravity Gray", "msrp": "999.00", "price": "999.00", "url": "\/products\/bravo-two?variant=39638960898150" }, { "sku": "PBB1601-RD", "upc": "850069435257", "title": "Bravo Two", "variant": "Rowdy Red", "msrp": "999.00", "price": "999.00", "url": "\/products\/bravo-two?variant=39638960865382" } ,{ "sku": "PBB2001-GB", "upc": "850069435264", "title": "Bravo Three", "variant": "Gravity Gray", "msrp": "1,199.00", "price": "1,199.00", "url": "\/products\/bravo-three?variant=39638961291366" }, { "sku": "PBB2001-RD", "upc": "850069435271", "title": "Bravo Three", "variant": "Rowdy Red", "msrp": "1,199.00", "price": "1,199.00", "url": "\/products\/bravo-three?variant=39638961258598" } ,{ "sku": "PBB2401-GB", "upc": "850069435288", "title": "Bravo Four", "variant": "Gravity Gray", "msrp": "1,299.00", "price": "1,299.00", "url": "\/products\/bravo-four?variant=39638972498022" }, { "sku": "PBB2401-RD", "upc": "850069435295", "title": "Bravo Four", "variant": "Rowdy Red", "msrp": "1,299.00", "price": "1,299.00", "url": "\/products\/bravo-four?variant=39638972465254" } ,{ "sku": "PBZ24S04-SL-LTD", "upc": null, "title": "Zulu Four Limited", "variant": "Speed Silver", "msrp": "2,499.00", "price": "2,499.00", "url": "\/products\/zulu-four-limited?variant=50098403442987" }, { "sku": "PBZ24S04-BB-LTD", "upc": null, "title": "Zulu Four Limited", "variant": "Bodacious Blue", "msrp": "2,499.00", "price": "2,499.00", "url": "\/products\/zulu-four-limited?variant=50098403475755" } ,{ "sku": "PBZ26S04-SL-LTD", "upc": null, "title": "Zulu Five Limited", "variant": "Speed Silver", "msrp": "2,499.00", "price": "2,499.00", "url": "\/products\/zulu-five-limited?variant=50153528230187" }, { "sku": "PBZ26S04-BB-LTD", "upc": null, "title": "Zulu Five Limited", "variant": "Bodacious Blue", "msrp": "2,499.00", "price": "2,499.00", "url": "\/products\/zulu-five-limited?variant=50153528262955" } ,{ "sku": "PB-HFP-BK", "upc": "", "title": "HEIR Footport™ Pedal", "variant": "Black", "msrp": "95.00", "price": "95.00", "url": "\/products\/heir-footport-pedal?variant=39609560793190" }, { "sku": "PB-HFP-RD", "upc": "", "title": "HEIR Footport™ Pedal", "variant": "Red", "msrp": "95.00", "price": "95.00", "url": "\/products\/heir-footport-pedal?variant=39609560825958" }, { "sku": "PB-HFP-BU", "upc": "", "title": "HEIR Footport™ Pedal", "variant": "Blue", "msrp": "95.00", "price": "95.00", "url": "\/products\/heir-footport-pedal?variant=39609560858726" }, { "sku": "PB-HFP-PK", "upc": "", "title": "HEIR Footport™ Pedal", "variant": "Pink", "msrp": "95.00", "price": "95.00", "url": "\/products\/heir-footport-pedal?variant=46607002763563" }, { "sku": "PB-HFP-GD", "upc": "", "title": "HEIR Footport™ Pedal", "variant": "Gold", "msrp": "95.00", "price": "95.00", "url": "\/products\/heir-footport-pedal?variant=46607027011883" } ,{ "sku": "HEIR-SUSP-16", "upc": "", "title": "HEIR Fork", "variant": "16\" Wheel", "msrp": "450.00", "price": "450.00", "url": "\/products\/heir-fork?variant=16260515299430" } ,{ "sku": "HEIR-DMC-110", "upc": "", "title": "HEIR Crank", "variant": "110MM", "msrp": "149.00", "price": "149.00", "url": "\/products\/heir-direct-mount-crank?variant=32105296134246" }, { "sku": "HEIR-DMC-130", "upc": "", "title": "HEIR Crank", "variant": "130MM", "msrp": "149.00", "price": "149.00", "url": "\/products\/heir-direct-mount-crank?variant=32105296167014" }, { "sku": "HEIR-DMC-152", "upc": "", "title": "HEIR Crank", "variant": "152MM", "msrp": "149.00", "price": "149.00", "url": "\/products\/heir-direct-mount-crank?variant=45271187489067" } ,{ "sku": "HEIR-CC145", "upc": "", "title": "HEIR Carbon Crank", "variant": "Default Title", "msrp": "300.00", "price": "300.00", "url": "\/products\/heir-carbon-cranks?variant=46601888891179" } ,{ "sku": "PB-DDSET", "upc": "", "title": "HEIR Darkness Deleter™ Light Set", "variant": "Default Title", "msrp": "49.00", "price": "49.00", "url": "\/products\/heir-darkness-deleter-light-set?variant=44240308338987" } ,{ "sku": "PB-CNRG-MCD-28T-3MM", "upc": "", "title": "Direct Mount Chain Ring", "variant": "28T \/ 3MM", "msrp": "49.00", "price": "49.00", "url": "\/products\/direct-mount-chain-ring?variant=46602626793771" }, { "sku": "PB-CNRG-MCD-28T-6MM", "upc": "", "title": "Direct Mount Chain Ring", "variant": "28T \/ 6MM", "msrp": "49.00", "price": "49.00", "url": "\/products\/direct-mount-chain-ring?variant=46602626826539" }, { "sku": "PB-CNRG-MCD-30T-3MM", "upc": "", "title": "Direct Mount Chain Ring", "variant": "30T \/ 3MM", "msrp": "49.00", "price": "49.00", "url": "\/products\/direct-mount-chain-ring?variant=46602626859307" }, { "sku": "PB-CNRG-MCD-30T-6MM", "upc": "", "title": "Direct Mount Chain Ring", "variant": "30T \/ 6MM", "msrp": "49.00", "price": "49.00", "url": "\/products\/direct-mount-chain-ring?variant=46602626892075" } ,{ "sku": "HEIR-HBL-CBN-19-680", "upc": "", "title": "HEIR Darkbar™ Carbon Handlebar", "variant": "19 mm", "msrp": "140.00", "price": "140.00", "url": "\/products\/heir-carbonbar?variant=48892794831147" }, { "sku": "HEIR-HBL-CBN-22-680", "upc": "", "title": "HEIR Darkbar™ Carbon Handlebar", "variant": "22.2 mm", "msrp": "150.00", "price": "150.00", "url": "\/products\/heir-carbonbar?variant=48892794863915" } ,{ "sku": "KS-PIV-DRP75", "upc": "", "title": "Deheighter™ Pivotal Dropper Post", "variant": "Default Title", "msrp": "220.00", "price": "220.00", "url": "\/products\/deheighter-pivotal-dropper-post?variant=49041382768939" } ,{ "sku": "HEIR-RSR-HBL-ALLY-19-640", "upc": "", "title": "HEIR 19mm Handlebar", "variant": "Riser", "msrp": "49.00", "price": "49.00", "url": "\/products\/heir-19mm-handlebar?variant=49881797165355" }, { "sku": "HEIR-HBL-ALLY-19-680", "upc": "", "title": "HEIR 19mm Handlebar", "variant": "Flat", "msrp": "49.00", "price": "49.00", "url": "\/products\/heir-19mm-handlebar?variant=49881797132587" } ,{ "sku": "HEIR-WHL-20-SET", "upc": "", "title": "HEIR Wheelset", "variant": "20 in", "msrp": "299.00", "price": "299.00", "url": "\/products\/heir-wheelset?variant=49328003121451" }, { "sku": "HEIR-WHL-24-SET", "upc": "", "title": "HEIR Wheelset", "variant": "24 in", "msrp": "299.00", "price": "299.00", "url": "\/products\/heir-wheelset?variant=49328003154219" }, { "sku": "HEIR-WHL-26-SET", "upc": "", "title": "HEIR Wheelset", "variant": "26 in", "msrp": "299.00", "price": "299.00", "url": "\/products\/heir-wheelset?variant=49328003186987" } ] }