Prevelo bikes are born from an obsession with design and engineering, and of course, from a love of riding. But what informs our overall design philosophy is something a bit more ethereal - it is the belief that every kid should have a better childhood than we did. No matter where you came from, we know that part of the reason you are here is because you want better for the generations that come after you. Hence the term - Upgrade Childhood. We make better bikes for kids for a better experience on two wheels.