MAP Policy
Prevelo Minimum Advertised Price and Sales Policy
Triunfo Sports DBA Prevelo Bikes ("Prevelo") works hard to ensure that its authorized dealers ("Dealers") provide consumers of Prevelo products ("Customers") with the advice, service, knowledge, and support necessary to maintain the high level of customer satisfaction Prevelo has built. Certain advertising and sales practices can harm that goodwill and damage the standards and reputation Prevelo's products have earned. Prevelo has therefore adopted this Minimum Advertised Price and Sales Policy (the "Policy").
This is a unilateral policy. Prevelo has adopted it on its own. Prevelo will not negotiate this Policy, and will not seek, request, or accept any agreement, assurance, or commitment from any Dealer to comply with it. Each Dealer remains free to make its own independent decisions about how it advertises and prices Prevelo products, understanding the consequences described in Section 4.
Scope. This Policy applies to authorized Dealers located in the United States. It applies to Dealers located in any other jurisdiction only if Prevelo designates that jurisdiction in writing, and then only to the extent permitted by the law of that jurisdiction.
1. Minimum Advertised Price
Dealers may advertise Prevelo products at or above the applicable minimum advertised price ("MAP"). The MAP for each product is set out in the Prevelo wholesale price list.
For purposes of this Policy, "advertising" includes, without limitation, any price or offer communicated through online ads, websites, product pages, collection pages, search results, shopping-cart links, product feeds, email, SMS and text messages, chat and messaging, social media, billboards, newspapers, magazines, catalogs, brochures, direct mail, retail flyers, in-store signage, television, and radio.
Advertising any Prevelo product at a price below its MAP does not comply with this Policy. In particular:
(a) Advertised price
The advertised price of a Prevelo product must be at or above MAP. Displaying a MAP-or-higher price with a "strike-through" treatment is not a compliant display of the MAP.
(b) Incentives
An "Incentive" is anything of value advertised as available in connection with the purchase of a Prevelo product. Incentives include, without limitation:
- discounts, coupons, and promotional codes
- rebates and cash back
- gift cards and store credit
- loyalty points or rewards
- free or discounted merchandise, parts, or accessories
- trade-in allowances above the item's fair trade-in value
An advertised Incentive does not comply with this Policy if the advertised price of the Prevelo product, minus the Ascribed Value of all Incentives advertised with it, is below MAP. This test applies whether or not the advertisement names Prevelo, if the Incentive is available on Prevelo products.
(c) Ascribed Value
The "Ascribed Value" of an Incentive is:
- Merchandise, parts, and accessories: the greater of its MSRP or the Dealer's regular advertised price for that item
- Gift cards, store credit, cash back, and rebates: face value
- Loyalty points or rewards: redemption value
- Percentage or dollar discount on other items: the maximum discount obtainable
(d) Bundles
For an advertised bundle that includes one or more Prevelo products, the advertised bundle price, minus the Ascribed Value of all non-Prevelo components, must be at least the total MAP of the Prevelo components. Any statement that a Prevelo product is included free or at a reduced price, and any allocation of the bundle discount to a Prevelo product, does not comply with this Policy.
(e) Signaling and concealed pricing
Any statement, image, link, button, pop-up, or other device that states or implies that a Prevelo product is available at a price below MAP does not comply with this Policy. The following are treated as such a statement unless the lowest price obtainable through them is at or above MAP: "add to cart to see price," "add to cart to see discount," "see price in cart," "special price in cart," "price too low to show," "MAP pricing," "lowest price allowed," "we can't show our price," and "call, email, text, or chat for price."
The following are treated as advertising initiated by the Dealer (not the Customer) and do not comply with this Policy where they display or offer a price below MAP:
- automated price quotes, bounce-back pricing emails, and pre-formatted email replies;
- chat, chatbot, or messaging responses initiated or automated by the Dealer;
- pop-ups, exit-intent offers, and email or SMS sign-up offers;
- abandoned-cart, browse-abandonment, and retargeting emails, texts, or ads;
- discount codes published, displayed, or distributed by the Dealer, including through affiliates or coupon sites;
- discounts applied automatically at cart or checkout where the availability of the discount is advertised or signaled in any manner described in this Section 1(e);
- product feeds supplied to Google Shopping, comparison sites, or similar services; and
- any display of a below-MAP price on a product page, collection page, quick-view, hover, or search result.
(f) Recalculated pricing and general promotions
Statements that invite a below-MAP recalculation of the advertised price, such as "take an extra XX% off the price shown" or "call for $XX off," do not comply with this Policy where the resulting price would be below MAP. A general, category, or storewide promotion (for example, "20% off all bikes" or "buy any bike, get a $100 gift card") that does not expressly exclude Prevelo products is treated as advertising that Incentive for each Prevelo product.
(g) Prevelo's own advertised pricing
If Prevelo publicly advertises a Prevelo product on prevelo.com at a price below its MAP, or publicly advertises an Incentive on that product, Dealers may advertise that product at the same price, or with an Incentive of equal or lesser Ascribed Value, for as long as Prevelo's advertisement remains in effect.
Prevelo "publicly advertises" a price or Incentive when it is available to any member of the public, including through sitewide or product-page pricing, published discount codes, email or SMS promotions, and affiliate or partner codes. It does not include:
- wholesale or dealer pricing
- account-specific, employee, association or pro-deal pricing
- warranty or replacement pricing
- certified pre-owned, refurbished, open-box, or demo products
(h) Selling price
This Policy governs only advertised prices. It does not govern the price at which a Dealer actually sells a Prevelo product; Dealers remain free to set their own selling prices.
2. Online Sales
To protect the Prevelo brand, Dealers may not list or sell Prevelo products on their own websites or through any e-commerce channel without prior written permission from Prevelo. Prevelo may grant, decline, or revoke that permission at any time in its sole discretion.
3. Third-Party Marketplaces
Dealers may not list or sell Prevelo products on third-party online marketplaces, including without limitation Amazon, eBay, Walmart Marketplace, and Facebook/Instagram Shops, without prior written permission from Prevelo. Prevelo may grant, decline, or revoke that permission at any time in its sole discretion.
4. Consequences of Non-Compliance
Prevelo monitors compliance with this Policy. If Prevelo determines, in its sole discretion, that a Dealer has advertised Prevelo products other than in accordance with Section 1, or listed or sold Prevelo products other than in accordance with Sections 2 or 3, Prevelo may, without assuming any liability and without further notice, cancel that Dealer's pending orders and indefinitely decline to accept new orders from that Dealer. Prevelo makes and communicates these decisions unilaterally; it will not discuss, negotiate, or seek the Dealer's agreement regarding them.
5. Administration and Changes
Prevelo administers this Policy unilaterally. No Prevelo sales representative, employee, or agent has authority to discuss, negotiate, modify, or grant exceptions to this Policy, and no such communication binds Prevelo. Prevelo may change, suspend, or discontinue this Policy at any time, in whole or in part; the version most recently published by Prevelo governs.
Questions about this Policy may be directed to Prevelo at support@prevelo.com.
